How Brands Are Evolving in the New Normal

How Brands Are Evolving In The New Normal?

Through these unprecedented times, many extraordinary measures have been enforced in companies to protect their people and maintain operation. Through these measures, it has caused significant impacts on the stability and growth of businesses. For instance, in the current environment, old business models may not be relevant anymore. Thus, there is a need for companies …

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Branding Doesn’t Work

When Branding Doesn’t Work

Branding is essential, and we are sure you have come across many benefits a strong brand brings about. We see successful brands with powerful branding such as Nike and Apple. Apple’s 2020 brand value stands at $140 billion, ranking as the third most valuable brand in 2020. However, branding is more than just having a …

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Boring Product Fun

Making a Boring Product Fun

Do you have a product that you think might be the most boring thing that is impossible to entice your consumers to buy? That’s not true! We will be sharing 3 advertisements that turned the most mundane product into a hot selling pancake.  1. Got Milk? Who knew milk could make a brand? The iconic …

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Digital Marketing

7 email marketing tips that will improve your conversions

Email marketing remains widely used by businesses, and we hope that by increasing your click-through rates, it will potentially improve your conversions. Here are 7 email marketing tips you need to know of.   1. Know and segment your target audience Consider these statistics by Mailchimp, which revealed that segmented campaigns get 14.37% more opens and 64.78% …

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