De Mellows

Emotional Creativity – How You Can Use Emotions In Branding

‘’People don’t buy for logical reasons. They buy for emotional reasons.’’ – Zig Ziglar.   In the New Economy, markets are now consumer-focused rather than product centred. Increasingly, marketers are brainstorming about reaching out to their target audiences with the most innovative ideas. The ability to establish an emotional connection with consumers is one of the …

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How Brands Are Evolving In The New Normal?

Through these unprecedented times, many extraordinary measures have been enforced in companies to protect their people and maintain operation. Through these measures, it has caused significant impacts on the stability and growth of businesses. For instance, in the current environment, old business models may not be relevant anymore. Thus, there is a need for companies …

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Why Should You Care about Brand Consistency?

Why is it important to create a consistent brand image? Inconsistency is distracting and can confuse consumers to question if they are interacting with the same brand. Achieving brand consistency will help your brand to look more professional and people are more likely to trust you. What does it mean to achieve brand consistency?  This …

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7 email marketing tips that will improve your conversions

Email marketing remains widely used by businesses, and we hope that by increasing your click-through rates, it will potentially improve your conversions. Here are 7 email marketing tips you need to know of.   1. Know and segment your target audience Consider these statistics by Mailchimp, which revealed that segmented campaigns get 14.37% more opens and 64.78% …

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