Digital marketing is the process of marketing content, such as websites, blogs, apps, videos and social media pages, across digital channels. Digital channels are mediums that enable businesses to target potential customers in a personal way. It is the strategic use of technology-based tools to connect with customers and stand out from competitors.
In our 2020 blog, we shared the 11 Digital Marketing trends you can’t ignore. However, the world of digital marketing constantly changes to keep up with consumers’ expectations and not much is known about what new trends will emerge in the coming years.
This article lists the top 10 digital marketing trends that are likely to hit your company in 2023. Read on to discover how they may affect your company and how you can prepare your company for these changes.
#1: Artificial Intelligence (AI) Will Be a Major Factor
In Digital Marketing Artificial intelligence, or AI, is a technology that uses software to enable computers to work without human input. AI will be an important factor in digital marketing going into the future because it can help companies collect and analyze data faster than ever before. This allows for the creation of new insights and strategies, which helps businesses grow their digital marketing practices.
#2: Video Marketing Will Be Increasingly Popular
The use of videos in marketing has increased significantly over the last decade. This trend is likely to continue in the coming years. As people increasingly turn to video as a method of content consumption, it will be important for companies to use video marketing tactics that are effective and keep up with consumer expectations. Video marketing tactics like B-roll, cutaways, product explainers and animations can provide unique perspectives on products and ensure that your brand stays consistent with what consumers expect from your company.
Trends that are likely to arise may be related to analytics, storytelling and more customer-friendly content. Analytics data will help you improve the success of your video campaigns by showing when viewers stopped watching or engagement dropped off. This information would allow you to create videos that have high viewer retention rates, leading to more engaged customers who may return for future purchases or other services offered by your company.
#3: Content Marketing
Content marketing will become more important in the upcoming years. It is a strategy that focuses on creating and distributing valuable and engaging content to attract, retain, and convert customer audiences to a company’s products or services. By publishing this content on various channels, companies can reach more customers for less money than traditional advertising methods. Content marketing has many benefits for your business. These include providing your customers with valuable information, educating them about new products or services, and interacting with them through social media pages and blogs.
#4: Multiple Channel Social Media Marketing
Social media is a phenomenon that never ceases to surprise. Just when you think one platform has managed to monopolize the space, another one appears almost out of nowhere, and the landscape changes. Brands need to not only focus on one platform but must be active on multiple channels such as Facebook, Twitter, Pinterest, Instagram, TikTok and YouTube in order to reach their target audience.
#5: Marketing Automation
Marketing automation allows you to efficiently and effectively generate leads and nurture prospects at every stage of the customer journey, allowing you to get more revenue and maximize ROI without sacrificing the quality of your work. Through the implementation of streamlined workflows, marketing automation can help you to achieve more, faster.
#6: Virtual Reality (VR) Will Become More Popular
Virtual reality (VR) is predicted to become more popular in the coming years. This may be due to the fact that VR headsets are becoming more affordable and companies like Google, Facebook, and Samsung are investing in new VR-related projects. As a result, consumers are likely to spend more time with VR than they did in previous years. VR will also be used for advertising. For example, Samsung has partnered with Booking.com to create an immersive virtual reality experience that resembles a hotel room while promoting their products at the same time.
In addition, advertisers like Coca Cola have already launched campaigns in VR as well. If you plan on advertising on social media or search engines, it’s going to be important for you to stay up-to-date on what new trends are emerging in order to prepare your business for any changes that come along with it.
#7: Social Commerce
Consumers and brands are turning towards Social Commerce – where eCommerce and Social Media are combined to widen your brand audience and customer reach. In fact, a survey conducted by Asia Social Commerce Report managed by Paypal says 80% of the retail businesses across Asia were done through social networks.
One of the many reasons why you should try Social Commerce is that Social Media is where Millennials and Gen Z like to shop. If your target demographic lies in the 18-to-34 age range, they’re already online and waiting to shop while they scroll.
This is the modern mall and this year, it’s time to open up shop!
#8: Mobile Marketing
Mobile use will continue to grow in importance with more people carrying smartphones. According to Statista there will be 3.8 billion smartphone users across the globe; thus, mobile phones have become more important, whether you want to chat, search the Internet or promote a product.
The prevalence of smartphones and the widespread access to the Internet has urged marketers to explore new strategies, such as mobile marketing. Not only does this powerful tool open up a world-wide audience, but it also provides instantaneous results – creating an unrivalled opportunity for growth. As consumer preferences continue to change over time along with advancing technology; businesses are encouraged to stay current by adapting their approach and capturing those valuable leads!
Search Engine Optimization will continue to be important as a way of gaining exposure through any medium, including paid advertising.
With more and more people turning to search engines to find products and services, the importance of SEO is only going to continue to grow. Businesses should make sure they have a solid SEO strategy in place, including optimising their website for relevant keywords, building high-quality backlinks, and creating quality content.
#10: Conversion optimised website
Make your website work smarter to generate more leads and customers with conversion rate optimization.
Conversion rate optimization (CRO) is the process of increasing your website’s conversion rates, increasing the number of website visitors who turn into customers.
It is a technique used to identify areas of a website that may be hindering conversions, and then making changes to the website to optimise the conversion rate. This can include anything from changing the design, content enhancements, calls to action or offer and workflow improvements. By understanding the needs and behaviour of your website visitors, you can make the necessary changes to increase the likelihood of them converting.
The future holds many exciting possibilities for digital marketing and those who wish to stay ahead of the curve. With so many changes occurring, it will be important to keep up with new technologies coming out, as well as staying up to date with the latest trends in order to have a successful marketing strategy.
De Mellows is a digital marketing agency that will help you get the most out of your marketing strategies. Our digital marketing experts have lead experience in SEO, SEM, SMO, and more. We also have a team of social media strategists who know how to boost your online presence and take your brand to the next level.