There’s a lot of debate in the digital marketing space about the best ways to build your email list. Some believe you should focus on one channel and grow your audience that way, while others insist that you can have success with a variety of channels. However, there is some common sense when it comes to any strategy you choose. There are strategies that work better than others and certain tactics that are more effective than others.
De Mellows has compiled these 12 powerful steps you can take in order to build your audience.
1. Lead Magnet
Create a great offer or incentive for people to sign up for your email list. Maybe an e-book or report that will help them grow their business or find what they’re looking for a discount code for their next purchase.
2. LinkedIn Marketing
LinkedIn is a place frequented by strategic decision-makers and top-level executives. If you want to engage with them, then you should work on your LinkedIn marketing.
3. Sign-up to Join a Group
Ask your audience to give you their email to join your group or community. We come up with three questions that we can ask new members when they apply to join our Facebook group. One of the questions was: “Do you want to be included in our newsletter, if so, give us your email address?”
4. SEM or Search Engine Marketing
Doing pay per click and appearing on Google will be a sure shot if you have the right keywords to get more visibility for your business. Everyone is searching for your products or services so set aside a good budget to get more clicks and enquiries which can possibly translate to sales. It is one of the best ways to generate more leads!
5. Half-now, Half-later
Offer your audience a series or piece of content in advance, then follow up and get their email so they can continue to receive more amazing content.
6. Host an Event
Invite people to an event and collect their emails as an entry requirement to attend the event. It could be a free training or webinar, create a LinkedIn event or host a workshop both online and in-person.
7. Audience Swap
Contact someone else in your space. Cross-promote your audience and expand your network. Together!
8. Cover Photo Funnel
Upload a cover photo for your personal profile or for your page that makes users aware of your company’s solutions and gives them a way to sign up and learn more.
9. Create Content Maze
The best marketing research shows that it takes 7-21 interactions with people before they are ready to make a decision about a product. With the maze, you can speed up these “connections” through the maze process that you use to study. Capture targeted audiences and leads by posting on your page and driving readers to your other social platforms.
10. Site Exit Popup
Add a popup to your website that asks your readers, after viewing your content, if they want more? Ask them to give you their email address for part-two of the content.
11. Personalized Quiz/Results
Provide readers with interviews, tests, market research, online surveys, etc. and collect emails to send readers their customized results.
12. Messenger “Quick Reply”
Respond to people who engage on your social media platforms (eg: Facebook) and ask them to give your email as a quick response via Messenger. You can collect these emails and add them to your email system.
Building an email list is the best way to keep in touch with your customers and to nurture relationships with them. It can also be a great way to target your audience and push out new content that’s relevant to them. The key is to make it as easy as possible for people to subscribe to your list and get your emails. This means you need to find a simple and straightforward way for them to sign up for your list, and you need to keep your list clean of spam.
For more information if you want help in converting your leads to sales and building your audience, email us at firstname.lastname@example.org