Branding Blogs | Marketing Company

Brand Equity: Measuring and Managing the Value and Perception of a Brand Over Time

Branding, Uncategorized / By De Mellows / June 28, 2023 June 28, 2023

In today’s competitive business landscape, building a strong brand is crucial for long-term success. A brand is more than just a logo or a name; it encompasses the emotions, experiences, and perceptions that consumers associate with a company or its products. Brand equity is the measure of the value and perception that a brand holds …

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Creating a Captivating Website: Design Strategies for Effective Marketing

Branding, Powerful Website Design / By De Mellows / June 21, 2023 June 22, 2023

In today’s digital landscape, a captivating website is a powerful tool for businesses to engage their target audience, showcase their products or services, and drive conversions. A well-designed website not only captures visitors’ attention but also plays a crucial role in creating a memorable brand experience and establishing credibility. To achieve these goals, businesses need …

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Consistency is Key: Establishing Cohesion in Visual Branding

Branding, Conversion Rate Optimization / By De Mellows / June 15, 2023 June 15, 2023

In today’s highly competitive business landscape, establishing a strong and recognizable brand is crucial for success. Visual branding plays a significant role in shaping a brand’s identity and perception among consumers. Consistency in visual branding is a key factor that can make or break a brand’s reputation and impact its overall success. In this article, …

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Beyond Likes and Shares: How Social Monitoring Can Help You Develop a Better Marketing Strategy

Branding, Conversion Rate Optimization, Marketing Funnel and Automation / By De Mellows / May 25, 2023 May 25, 2023

Beyond Likes and Shares: How Social Monitoring Can Help You Develop a Better Marketing Strategy In the age of social media, businesses have the opportunity to connect with their target audience like never before. However, simply measuring likes, shares, and follower counts only scratches the surface of what social media has to offer. By delving …

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Fueling Growth: How Proper Marketing Can Generate High-Quality Leads

Branding, Reputation Management / By De Mellows / May 15, 2023 May 17, 2023

In today’s competitive business landscape, generating high-quality leads is critical to fueling growth. High-quality leads are the lifeblood of any business, and they are essential for driving sales and revenue growth. However, generating high-quality leads is not an easy task. It requires a well-thought-out marketing strategy that includes targeted campaigns, lead nurturing, and effective lead …

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When To Tell That Your Website Needs A Revamp

Branding, Conversion Rate Optimization, Powerful Website Design, SEO / By De Mellows / April 5, 2023 April 6, 2023

In today’s digital age, having a website is no longer a luxury but a necessity for any business. A website serves as the virtual storefront for your business, where customers can learn more about your products or services, make purchases, and interact with your brand. However, just like any physical store, your website needs regular …

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