Branding

4 Tips To Keep In Mind When Designing Your Website

“Visually appealing”, “Easy to navigate”, “Mobile-friendly”, are the considerations that most companies take into account when designing their websites. Of course, these are important fundamentals of website design but to build a relationship with your audience you will need to convey your brand story with greater depth. Your brand story is what differentiates you from …

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Singapore branding agency:
What to look for when choosing one

When it comes to running a business, there are many considerations to keep in mind. As a result, branding in Singapore is an often overlooked aspect of marketing, even for big companies with more resources to dedicate. Even when companies decide to invest in their brand, this field is specialised and can be challenging to …

Singapore branding agency:
What to look for when choosing one
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Emotional Creativity – How You Can Use Emotions In Branding

‘’People don’t buy for logical reasons. They buy for emotional reasons.’’ – Zig Ziglar.   In the New Economy, markets are now consumer-focused rather than product centred. Increasingly, marketers are brainstorming about reaching out to their target audiences with the most innovative ideas. The ability to establish an emotional connection with consumers is one of the …

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