Branding

Emotional Creativity – How You Can Use Emotions In Branding

‘’People don’t buy for logical reasons. They buy for emotional reasons.’’ – Zig Ziglar.   In the New Economy, markets are now consumer-focused rather than product centred. Increasingly, marketers are brainstorming about reaching out to their target audiences with the most innovative ideas. The ability to establish an emotional connection with consumers is one of the …

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7 email marketing tips that will improve your conversions

Email marketing remains widely used by businesses, and we hope that by increasing your click-through rates, it will potentially improve your conversions. Here are 7 email marketing tips you need to know of.   1. Know and segment your target audience Consider these statistics by Mailchimp, which revealed that segmented campaigns get 14.37% more opens and 64.78% …

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11 Digital Marketing Trends You Can’t Ignore in 2020

Digital Marketing is becoming increasingly indispensable for businesses to accelerate their growth as we are already in a digital era. Being aware of the key digital marketing trends will benefit your business and brand in various ways, from being cost effective to building brand loyalty. Here are 11 digital marketing trends that you should be …

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B2B Content Marketing Strategy : Inbound Marketing

Is the process of the B2B buying cycle complicated?  In fact, it doesn’t have to be. Most agencies will tell you otherwise. We have found the “koyok” of your B2B pain.  B2B sales/ buying cycles are different from B2C but it can be seamless.   It includes several stakeholders with different agendas. Couple the aversion to …

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