[ PODCAST ] Episode #7: Finding Your Brand’s Purpose!

Finding Your Brand’s Purpose!


Hey everyone, Alex here from De Mellows, Singapore’s leading digital agency. We help businesses get more clients and grow their business and authority online.

Do you ever wonder that sometimes even if you have the best offers and gimmicks, but you still can’t figure out how to relate with your target audience? And how to get them to choose your company over your brand competitors? I believe that you may have already read a lot of books and blogs about branding, but you feel that something is lost. Because of this, your efforts at selling went down. You know you have a great vision and excellent products, but you can’t seem to get your Brand to connect with your desired audience. The answer is your Brand needs something more. It needs a purpose.

Your Brand’s purpose is the “why” behind your Brand. It is the reason why your company exists. A brand purpose defines the essence or the core of your company. It is what your company stands for. If you want to grow and stand out, your Brand has to believe in something beyond its products and services.

If you want to discover the purpose of your Brand, we suggest that you ask yourself these following 6 questions:

  1. What did you see that you want to change?
  2. How can you communicate your products that will inspire your audience to trust your Brand?
  3. How does your Brand fit in? And how do you want others to want to see your Brand?
  4. How will your Brand’s purpose motivate those that you work with?
  5. How can you challenge your Brand to make a big difference to others?

The benefits of having a clear brand purpose:

  • Stand up for a belief that will add value to the lives of your consumers, society, and the environment.
  • Stand out from your competitors with your clear message.
  • Stand firm by creating an influential corporate culture with a clear vision for the Brand’s long-term mission & vision.

If you want to stand out and be successful, you need to stand for something that you believe in. That is what a brand purpose is all about. Do yourself a favour and discover your Brand’s purpose.

Thank you for listening and email us at ask@demellows.com and get your free consultation today.

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