Singapore University of Social Sciences
Singapore University of Social Science engaged De Mellows for brand activating its Master of Learning and Professional Development (MLPD) Program managed by Institute of Adult Learning Singapore.
We were commissioned to create branding and brand awareness for the particular program as well as its value proposition and the GTM strategy. We did an intensive brand audit followed by a roadmap of the customer journey that will get the target audience to join their Master program via a seamless journey.
We exceeded their expectations and given KPIs and did it within a shorter time frame than what they expected. It was a successful brand activation and marketing campaign for SUSS and another job well done by the De Mellows team.
Manager, Institute for Adult Learning Singapore
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