The Prestigious Singapore Airshow is a yearly event. We were commissioned by SIA Engineering to execute a marketing campaign for their Engineering Airshow. It was a complex and intricate project where VVIPs were involved, and thus we had to ensure that the campaign was executed seamlessly and efficiently as well as with utmost confidentiality.
We created a succinct online presence integrated with a marketing system, as well as managed customised email
automation to do the brand activation for an outdoor event.
The event was a tremendous success as we generated millions of dollars worth of sales and bookings for our client, SIA Engineering and its partners. It was a wonderful experience for the De Mellows team and SIA Engineering alike.