SIA Engineering

The Prestigious Singapore Airshow is a yearly event. We were commissioned by SIA Engineering to execute a marketing campaign for their Engineering Airshow. It was a complex and intricate project where VVIPs were involved, and thus we had to ensure that the campaign was executed seamlessly and efficiently as well as with utmost confidentiality. We created a succinct online presence integrated with a marketing system, as well as managed customised email automation to do the brand activation for an outdoor event. The event was a tremendous success as we generated millions of dollars worth of sales and bookings for our client, SIA Engineering and its partners. It was a wonderful experience for the De Mellows team and SIA Engineering alike.
Singapore Airshow Engineering
SIA Engineering Company

The decision to utilise a microsite to manage our invitations and publicity for our chalet at the Singapore Airshow 2014 was a first. De Mellows proved their skills in the set up of the marketing system for the event which was challenging because of the various criterion. Thank you for all the assistance!

Hamon Shen
SIA Engineering

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